I've now started a new course Digital Media Design BA Top Up and I've created a new blog for it
samscaifeba.blogspot.com
Please follow my the I do this year work on that blog as its going to be far more exciting and analytical (if those two words can go together.
From the footage which I have taken I have edited together this 30 second piece that aims to make the festival look exciting and action packed.
I had this video online on the wednesday just 3 days after the festival so that It could catch the people looking for media of the festival.
I Created this video In Final Cut pro. Then applied several effects to make the video appear worn and have a stronger colour palet that was fitting with the meadowlands branding.
During the Festival I made several Video Blogs documenting what we where doing. here are the links to the pieces;
Though some of these are quite embarrassing to look back on. it was good to remind me of what I had been doing during the festival.
The filming went well and we got 14gb worth of footage. We made several mistake with the levels and didn't get any interviews but we where able to edit some nice pieces together.
our Fifth unit has required us to submit several things online. here can be found links to several of the things I need to provide.
CV
Website
samscaife.co.uk
Business Card
samscaife.co.uk
Business Card
front
back
CV
direct link https://docs.google.com/document/pub?id=142jbGPrLnlv-yFa5_s2eOXdmQr85Q1cZwRkBlabOUBI
Graduation Show poster
Graduation Show poster
All the videos which I made have been uploaded to the Meadowlands youtube page, made by Kirsty.
Short promotional pieces
here are the 5 short trailers I have made. I have tried to get them to be video responses to the songs which each of them uses so that I can generate more traffic towards Meadowlands Festival.
Yellowfish Sessions
this video I edited by myself from the footage which a few of us filmed at Yellowfish studio. The title was made by Marie. kindly because I was rushing to complete this on time Marie with a little help from Jessie also made the lower thirds.
Short promotional pieces
here are the 5 short trailers I have made. I have tried to get them to be video responses to the songs which each of them uses so that I can generate more traffic towards Meadowlands Festival.
Yellowfish Sessions
this video I edited by myself from the footage which a few of us filmed at Yellowfish studio. The title was made by Marie. kindly because I was rushing to complete this on time Marie with a little help from Jessie also made the lower thirds.
As I can upload some of the stuff I have done now I think I will then I will post about the process later.
My crit day was rather stressful as I've been having computer problems and my computer kept restarting. I had to rely on it saying on for long enough to upload the videos which I had made my shot pieces out of, so that I could render them in class as my home computer is not good enough to do so. Had I been better organised I would have done this the week befor so that If anything went wrong I could have done something about it, but I managed my time badly again.
This meant that I only ended up showing 3 out of the five that I made. Here are the 3 videos I showed:
The feedback I got for these was:
My crit day was rather stressful as I've been having computer problems and my computer kept restarting. I had to rely on it saying on for long enough to upload the videos which I had made my shot pieces out of, so that I could render them in class as my home computer is not good enough to do so. Had I been better organised I would have done this the week befor so that If anything went wrong I could have done something about it, but I managed my time badly again.
This meant that I only ended up showing 3 out of the five that I made. Here are the 3 videos I showed:
The feedback I got for these was:
- include more shots of the artists, which my other two do have large amounts of.
- for the Penguin Cafe Orchestra one i should reworkd the view of the contry side as it is not working.
- again for the PCO i should rework how I display the text
Well its been over a month since I posted anything on my blog, which is far too long. so I just thought that I would catch up as now I have done the pitch and complete the video element of this project!
Pitch
Well im away from home at the moment so I dont have the screen grabs that I have from building the pitch so expect to see a post in a couple of weeks that talks a little about the process of doing it and links to the 2 pitch that I made.
I split the pitch in two. so that I could make one colabarotive pitch with my course mate simon about our preposed mobile website, and a pitch about my personal video which I would make for Meadowlands.
As I dont have Keynote or powerpoint on my computer I decided to make my presentation using google docs. the advantage of this is that I can embeded it easily here,
The second to last slide contains the proof of concept video that I made to demonstrate my ideas. here it is linked bigger.
I was pretty happy with how this turned out. The feedback which I got was:
We already knew from the first meeting that there would be a day at yellowfish studios where we could film some of the bands playing at meadowlands.
We had to split these two tasks between us and because I was quite keen on making more films I chose to not put myself forward for more inportant rolls with building the site.
Pitch
Well im away from home at the moment so I dont have the screen grabs that I have from building the pitch so expect to see a post in a couple of weeks that talks a little about the process of doing it and links to the 2 pitch that I made.
I split the pitch in two. so that I could make one colabarotive pitch with my course mate simon about our preposed mobile website, and a pitch about my personal video which I would make for Meadowlands.
As I dont have Keynote or powerpoint on my computer I decided to make my presentation using google docs. the advantage of this is that I can embeded it easily here,
The second to last slide contains the proof of concept video that I made to demonstrate my ideas. here it is linked bigger.
I was pretty happy with how this turned out. The feedback which I got was:
- The first Shot has to be chosen carefully to convay a message. or should be too fast for recognition but still for a reason.
- Ask myself why have I used each piece of footage? and what it brings to the video.
- Keep the Framing elements and more them stronger and more inportant.
- I could film some footage of the meadowlands site and apply effects to it to fake it.
- Think of how the shots transition.
- The band names should be first.
- The Meadowlands logo should not be edited and I should not edit with the colour so much.
We already knew from the first meeting that there would be a day at yellowfish studios where we could film some of the bands playing at meadowlands.
We had to split these two tasks between us and because I was quite keen on making more films I chose to not put myself forward for more inportant rolls with building the site.
This evening I have been creating the part of the pitch which me and Simon will collaborate on. I have been creating this with simon using Team Viewer a remote desktop control tool so that we can both work on his Mac Book Pro at the same time. This has been really helpful and we have pushed our ideas loads during this time. here is a screen shot of how it worked
I just noticed I kind of messed up taking a print screen of that! well at least you can get the idea of how it was working.
I just noticed I kind of messed up taking a print screen of that! well at least you can get the idea of how it was working.
For my website I'm going to collaborate with my course mate Simon Sinclair. We are going to use the framework jQuery Mobile to build a mobile website which emulates a mobile app. I am going to have to code part of the website so I've been getting use to the framework and trying out what it can do so that when we put our heads together to design I will be aware of the possibilities and limitations of the framework.
after finding out that you can host websites through dropbox I have hosted the experimental site that I made here. (while it will stay there until I receive my marks for the project, 4-5 months, the link may not work after if I remove this from my drop box)
I'm quite excited by this framework as I think its going to allow us to produce something which looks really professional and has great usability.
I'm currently planning on using vintage footage in my videos and I plan to get these from archive.org. the most common type of licence for the type of footage I want on this site is Public domain the legal text for this type of licence is as follows;
From reading this I'm pretty certain that this allows me to use the footage for commercial use and that any infringement that may occur lies on the uploader of the footage. I will however check with my tutor just to make sure as I do not want to make it so either me or the client are liable to be sued.
The person or persons who have associated work with this document (the "Dedicator" or "Certifier") hereby either (a) certifies that, to the best of his knowledge, the work of authorship identified is in the public domain of the country from which the work is published, or (b) hereby dedicates whatever copyright the dedicators holds in the work of authorship identified below (the "Work") to the public domain. A certifier, moreover, dedicates any copyright interest he may have in the associated work, and for these purposes, is described as a "dedicator" below.
A certifier has taken reasonable steps to verify the copyright status of this work. Certifier recognizes that his good faith efforts may not shield him from liability if in fact the work certified is not in the public domain.
Dedicator makes this dedication for the benefit of the public at large and to the detriment of the Dedicator's heirs and successors. Dedicator intends this dedication to be an overt act of relinquishment in perpetuity of all present and future rights under copyright law, whether vested or contingent, in the Work. Dedicator understands that such relinquishment of all rights includes the relinquishment of all rights to enforce (by lawsuit or otherwise) those copyrights in the Work.
Dedicator recognizes that, once placed in the public domain, the Work may be freely reproduced, distributed, transmitted, used, modified, built upon, or otherwise exploited by anyone for any purpose, commercial or non-commercial, and in any way, including by methods that have not yet been invented or conceived.
I have been doing some more research into what video content I can produce for this festival. one of the initial ideas I had was to do a pencil drawn style rotoscoped animation of the bands playing. this has already been done and I found a video of it on vimeo,
I think this produces a really cool style but as a standalone idea it is not good enough to get the excitement for the festival that I need. The content has to be something the people really want to see.
I think this produces a really cool style but as a standalone idea it is not good enough to get the excitement for the festival that I need. The content has to be something the people really want to see.
I spoke to my friends Emma Van Diggele and Jemima about what kind of videos they would be watching if they where going to attend this festival. What came out was that they would not really watch the video content they would be going on the website trying to look for information on that the line up is like, what the Vibe of the festival is and what kind of clothes people will be wearing there.
I think that this feeling of the festival vibe and style will be really important when trying get a young audience interested. When I'm making the videos I need to makes these overt in the pieces.
the fact that they would not watch the videos made me thing that I need to produce very short videos that have information in which would be written down. such as the line up, activities and announcements. the videos should also be very short so that people will quickly watch them and get excited about the event.
existing youtube channels such as the one for bestival create video content before and after the events and you can see from the channel views that the ones which get the most views contain footage from the event. I think this is because people have been looking to see if they could see themselves in any of the videos. (this is something I should think about for the post festival films). what I also noticed was the the pre festival films only had a couple of hundred views even for quite a well known festival such as bestival.
I want ways in which I can increase the number of impressions that each of the videos generates. I thought of maybe posting the video production process in forums about motion graphics or advertising but that would only get people from those areas interested. I think there is potential in creating things which can then be spoken about in different forums that the target audience would use.
another Idea that would involve people would be to create video and poster competitions where the winners get featured on the website or given free tickets. A good thing about competitions is that they give people a reason to visit your site multiple times and if you allow them to vote for the winner the repeat visits increases loads.
on a quick note I really like this video from Camp bestival shot on super 8 film
Though this video dose not do it I think taking vintage footage that is no long copywrite protected and applying new visual graphics to it could create some really good shots to be part of a larger piece. the start of this promtional video for outlook kind of dose it
I came up with another Idea for a video which is to take the logo and a short 0.5-1second clip of music from all the bands and then string them together so that you get a very quick feeling about that the style of music is like at the festival and you see the names that are playing. for those that don't have logos I can get styling inspiration from there myspace sites.
I can create videos for each of the bands for them to put on there websites are promotional pieces. each of these videos can link back to there facebook page as well as the bands myspace or website.
In my lesson we have spoken through methods for planning the website we will be producing for phones. we can up with ideas for the structure and then I used mindnode to draw a rough plan of my website.
currently I'm thinking that I should hide lots of these elements within each other or a large display of the sight map.
During the first day we got set our brief I had several ideas on what direction I could take this. These ideas are;
Rotoscoped Style animations of the bands playing pencil drawing style
this would be presented as short fast paced animations that can be shared and linked to friends because of the interesting style in which they are animated.
traditional view of Art based
I was thinking that what ever I produce should be inspired by art. When i say a traditional view of art which has on overt meaning such as a basic oil of a landscape. that is what I can see appealing to the target audience the most.
Portraits of artists cut into the grass
I came up with this idea when trying to think of possible ambient media techniques. I could also produce large portraits of artists on brighton beach and in other places in east sussex. these could take the form of large pieces which are hard to figure out what they are unless viewed from a distance like the white horse (though that would be a little out of my depth) of they could be done small scale like graffiti stencils but instead of spraying paint onto the stencil I can cut the grass which pokes through it.
Create a poster to appear in Don't Panic
I knew of dont panic as a free envelope which contains posters adverts and information about whats going on. looking at the website however it is much bigger than just that and also produced a magazine as well as web TV content. I could produce content for this as it would be seen by a large amount of young people.
Juxtaposing the quite town with the party spirit of a festival
Though I think this is quite an overused ideas I think It could work with the sight.
Lyrics
fans of bands will know the lyrics so I think doing something based on the lyrics of the bands that are performing. For this I need to listen to the music form some of the people playing.
I also wrote down a method to approche coming up with a good idea. It's a method that lots of people use but I felt like writing it down would help me stick to it.
Look at media formsLook at communication formsLook at no comercial media practicetry to highlight areas that can be combined to create something "new"package it for meadowlandstry to find an emerging trend to add excitement to the idea
I have been looking at the current web presence that meadowlands to see where I can improve it and what I think they are doing well. I've left the links in full so you can see how easy they are to write out on your own.
Website
http://meadowlandsfestival.com/Their website has a strong colour pallet and illustration style. The content is not very inviting to read and there are interesting pages which you may not fine if having a quick look. such as clicking on the line up tab gives a page which shows you the basic line up and prompts you with text to look at the other options in the drop down, but having quickly see who's playing I feel people will not necessarily look further into the website where better information is found.
The information about the bands performing on each day is presented in the form of a blog but there is no incentive for users to click the read more. It would be good to have embedded media with samples of the bands music.
Twitter
they use there twitter to link back to the facebook page and link to other places where they have an online presence. they tweet semi regularly keeping a steady steam of information to those who follow but they currently only have 85 followers.
it need some incentive for people to want to follow the twitter.
Facebook
They make good use of posting regular information on there facebook page. the information comes in an informal way and has embedded video clips of the bands or there posters. but again there is no good incentive for people to contribute there own things here.
there is a disappointed review on their review page which starts out saying
Actually it was a real let down, 2 stages with good music, but absolutly nothing in between, empty space, few food stalls. Was bored for much of it. nothing for kids to do apart from bouncy castle that was deflated for the most of first day, and tiny tent for making stuff for younger kids for 2 hrs each day. apart from that nothing.
this made me think that as well as just advertising bands I should aim to advertise the festival vibe and try inspire people to have fun by themselves within the grounds.
other places where I have found Meadowlands linked are below.
only one of the links has links to the festivals facebook page.
one of them has a forum which would be good to get involved in so that people get that feeling of community and a approachable festival.
old
We have now started our 2nd to last project although we will now have 3 running simultaneously until the end of the course. The project is a live brief and after a representative, Mark Ede, came in on Thursday to talk to us I now know what we are doing.
Our client is Medowlands Festival in Glynde. It is still quite a small festival in its second year that is expecting to attract 2-4 thousand people. At the beginning of the meeting Mark said this key sentence which sum of exactly what we have to do,
"How can we make people aware of Meadowland? how can we make them excited about it."
The cool thing about this is that we will be able to attend the event! though we will be working.
For this project we will have to produce several different elements. We will pitch these elements in just under two weeks time and get them approved by the client as well as enhanced by the group so that we can begin producing them ready for them to be used. The elements of this project are;
- Pitch way that Medowlands can use social media more effectively
- Implementing those more effective ways
- Pitch innovative ways which the festival can promote itself
- If approved create these promotional elements
- Pitch a pre-festival moving image piece/s which will be used to create interest & excitement
- Pitch a post-festival moving image piece/s which will be used to show the success of the festival
- Create the moving images Piece/s
- Pitch ways which we can effectively use out time at the festival
- Pitch a design for a mobile optimised website which festival goers can access before, during and after the festival to engaging in the social media channels and contribute to it.
- Create the mobile optimised website (this will be done as a group effort though I imagine it will be done by each of us having to produce 1 page or feature of the website)
As you can see there are quite alot which we have to do for this project. While this project will last for several months the pitch which will determine how the rest of the project goes in very soon. This pitch will have to contain proof of concept pieces & good mock ups.
As a group we did a quick brainstorm to think of ideas on how to promote the festival. Here is what we came up with;
- Flyering
- Social networks
- Posters
- Sticker campaigns
- Badges
- Beer Bottle Jackets
- Use local media
- T-shirts
- Virals
- Mapping
- Blogs
- Competitions
- Game both physical and digital
- Promotional films
- Documentary films
It was made clear the several of these are already being used but some of the ideas could be developed. Currently I'm very interested in producing some form of Viral content as it is something that is new to me and that I imagine would be a load of fun!
Here are several thoughts which I had and a quote from mark during the meeting. I think that these really should form the foundations of my idea development.
- Our involvement should add value be decisive and take initiative
- Easy of use will be key
- Interested in getting youth involved
- What we produce has to be interactive
- How do you generate inpresions
- Digital distribution is key
- "Official & unofficial festival involvement is fine"
- Key word Strategy (meaning that I should pitch a strategy not just several separate parts)
I have done loads of bullet points so far there's just one more set coming for this post. We Talked about areas which we will have to research in order to get a idea on what we can produce. Two of these research areas are compulsory and I will have to talk about in my pitch so I will put these in bold.
- Music promotion
- Band promotion
- Mobile & 3G coverage
- optimizing web content for mobile
- what current festivals are doing
- Festival imagery
- Festival culture
- Copy write and public filming laws
So that's a brief summary of what my new project is all about. There will be a large amount of posts in the next few weeks as that is when all of my preparatory work has to be done, and so far I've stretch it out for the whole project.
I have now submitted the pieces I have created for this project below you can fine the final outcomes.
Here is an interactive PDF viewer which surprise surprise you can view my pdf on!
As part of the project we have been asked to submit a pdf document explaining our thought process and creative decisions. My project already has a strong styling so I am going to the same to present my pdf document.
turns out you have to be logged in to view them, but if you are a member and care to log in below are the links to the images which I found useful.
http://www.dandad.org/awards/student/2010/download/00299/578581/charlie-hocking-3.jpg
http://www.dandad.org/awards/student/2010/download/01307/578470/sadhbh-o-beirne-2.jpg
http://www.dandad.org/awards/student/2010/download/00644/578636/olga-bukhalova-1.jpg
http://www.dandad.org/awards/student/2010/download/00644/578634/olga-bukhalova-3.jpg
On the D&AD website you can view past submissions. These submissions have pages submitted with them which are in a similar style to what I'm required to submit. below are some examples of pages which i really like.
http://www.dandad.org/awards/student/2010/download/00299/578581/charlie-hocking-3.jpg
http://www.dandad.org/awards/student/2010/download/01307/578470/sadhbh-o-beirne-2.jpg
http://www.dandad.org/awards/student/2010/download/00644/578636/olga-bukhalova-1.jpg
http://www.dandad.org/awards/student/2010/download/00644/578634/olga-bukhalova-3.jpg
Colour
My tutors thought that the colour palette I had chosen contained several colours which where too similar and could potentially cause confusion. This is a good thing really because I had noticed that I had stupidly picked several colours in the original palette which where out of gamut and was going to have to change them anyway. I have edited the colour palette and come up with a new one.
Due to the colours on my monitor being messed up I had to log on to my housemates computer to see what they actually look like. When I looked I noticed that again the new blue colour I had picked is very similar to the green. My housemate also mentioned that he felt like the browns where still quite similar colours and that I should adjust them as well.
Here is the revised version,
In this palette I have kept the faded pastel tones which I had in previous versions but I have strayed away from having the theme based around copper. I feel this is a good decision because It allows me to have 5 distinct colours to represent each pillar of Plan A. As part of an identity this distinction is really important as it allows the audience to instantly recognise the relevant parts of the campaign.
So the colour thing happened again when I went to check the colours and what I thought was burgundy on my monitor is in fact deep purple. The lilac is a little pale compared to the blue so I'm going to make it slightly richer.
quick test,
that better but the burgundy looks a little out of place so I'm going to lighten it.
here is the final revised version.
Below are several links, thanks to simon for the website, which I have been looking at to see what I need to provide when creating an identity.
They are also really useful for planning what content and layout style my pdf should contain.
Here are some Images which I found when looking for inspiration on Hand drawn type before I drew my logo.
I have tried out a quick idea in after effects and you can see the result below.
I recommend you watch this as its fantastic!
this is a very flat way of using the logo and I can do alot more with it. but this dose show that the logo has potential to be animated well. ignore the text I just put that in there to help my visualise how it could work. the music I think is better suited than Joanna Newsom as it is more upbeat and inkeeping with M&S method of targeting there TA. the track is Girl Talk - Let it out.
I also want to post a shot animation I saw a week or two ago which has an incredible style. it would be cool to draw on this for the animating. as it would solve the issue of how I would have moving textures looking really good on such simple elements.
.
WordmarkI mentioned before that the idea I was going to switch to was a Quentin Blake inspired illustration style. When I considered how I could apply the style to the logo I was encouraged by my tutor to have the larger blocks on colour in my logo maybe drawn in pencil with the line quality of a pencil clearly viable. I then remembered our recent visit to YCN(link to their blog post about the visit, which was great). Before we went to their studio we went to Tate Britain to see the Muybridge & Rachel Whiteread exhibitions. 
Font style
The Whiteread exhibition was focused on her drawing offering an incite to the creative process behind her pieces. What interests me though is the pen and ink graphical style which she dose her drawing in. I am keen to use this style of drawing for the Wordmark.
I spoke to my tutor about going back to a handwritten style font like I was playing with right at the start of the project and he really like the idea and pointed me toward Bentley Continental a project which he work on. They have a handwritten font which is used in there promotional materiel. you can see it on this screen grab from there website.
The letter forms are very round and clearly handwritten. they have also kept the grain which the pen used to write it has left. I am going to use a Similar style for my font though the style of handwriting will be different its the grain and clear handwritten style which I want to use.
Music Style
when I started writing this post I was thinking of going along with Joanna Newsom for the music for the moving image pieces, inspired by the trend of emotional melodic songs used in commercials such as the one in loyds adverts a few years ago.
Now however I have realised that that will be not in keeping with the brief and I want Plan A to be a fun engaging part of M&S it is not a charity it is something to celebrate and join in with. Like the music which was in the 2010 christmas campaign. So I think I need to do a little more research before choosing the music
I have drawn up a few of my ideas quickly, though it did take me way too long to find the centre of a pentagon because I was using Illustrators align tools but I've learnt my lesson. from doing this I'm not sure how well the logo will work with each triangle made up of smaller triangles.
I can still keep this idea for when you get in close to each triangle in adverts. I think it is a strong idea that show how Plan A works well. I will have to do some more experimentation.
here is the contact of my work in illustrator;
1 is where I went wrong the first time! 2 is a little bit showing the process. I used the blend tool on scaled down versions of the larger triangle to make up the smaller triangles.
They are currently just solid blocks of colour but I intent to change that and have them have texture as I really feel that adds to the eco feel of the logo.
I'm going to play around with 8 in will AE and see what I can make it do because as I said before this is all about the logo motion.
quite early on when thinking about colour I thought of using copper as a potential theme for the colour. I like this idea because of the natural associations it has while not being the obvious colours. I also think it fits well with the colours which M&S already use.
I went on kuler and had a search for colour themes around the key word copper. below are some of the nice ones I found. I'm wary about using the brown colours as I'm not sure if they will have negative connotations of dirt and waste (though the waste Plan A category dose not have to be the brown).
5 really has the copper colours that I imagined, especially the first teal. It dose seam a little heavy on the green. I would replace the darker green with a gold colour like from 7 and more the final orange colour in 5 more like the orange from 8 and 9.
I quickly put those suggestions together in photoshop and made myself pallet for the 5 colours I will use. I may still come back and tweek this slightly at a later date if needed however.
After putting my ideas on the computer I was really put of by the corporate feeling that they had and was going to scrape the idea in place of a new one. After talking to my tutors they have advised that instead of scrapping the idea I should take the concept of the my new idea, Quentin Blake inspired illustrated logo, and apply it to the old idea. In doing this I have finally been able to nail down my identity and can visualise how it will work in my mind.
The idea is to reverse the star in on its self to make a Pentagon made from a mosaic of round edged triangles. these small triangles will be arranged into 5 larger triangles which will make up the pentagon. the styling on the drawing will be hand drawn and natural which will pull it away from the corporate look.
The 5 larger triangles will each be in there own colour to represent a category.
The smallers triangles which make up each larger triangle represent each of the goals which Plan A is made up of.
The identity will then make use of these smaller triangles arranging them into the shapes needed for each separate element.
I'm going to produce some short animated pieces to show off the logo as it is designed to work really well in motion.
I have messed around in photoshop with a scan of the rough idea.
one problem I can forse is that it will not function as well in black and white.
some inspiration for moving images work that will accompany this
I want my logo to work well in 3D as well as 2d so I did some experimenting with an idea I'm working on in Google Sketchup. this simple 3D modeling program allowed me to quickly play around the the viability of my idea. I then mess around with them a little in photoshop to see what they where like with font. the colours are not final I was just playing around with similar colours to what I have used in my sketchbook.
The idea is to have a 5 sided pyramid which can open out to make a star. sides can remain in or out to show different areas of plan A. I feel like this looks very corporate and that is not what M&S want. I do like the idea of having a logo which can change slightly to show different categories.
From doing this I have noticed that the final logo really has to have some great detail or subtleties to stop it looking bland and flat!
here is a collection of some of the things which have been inspiring my development work so far. at the moment its just a series of images but you should be able to see where they have affected my work when I have finished the brief.
I saw this image to display a new font and I think that having simple messages set on a colour background written in the Plan A typeface could work well. I would have to be careful not to be preaching to people as that would put people off.
also if i need images i can use the colour search tool made by Idee Labs to find them.
I have been doing some researching into M&S so that i really understand the brand. I have also been trying to find out more information about inhouse brands that they currently use.
[edit]food brands
there is a massive amount of brands here but looking at ones such as per una i can see the comercial styling which M&S uses.
I was also quite interested in reviving old brands such as St. Michaels but now i realise there is no need for me to bring something back because i can start a fresh. I can draw inspiration on the success of St. Michaels and its styling.
from reading up on them I really think that the Britishness which they dropped in 2002 due to pressure from rival companies and falling profits was a great loss. It should be hinted at in the branding as it is something which consumers still associate with the brand. it would also help to make people think that by partaking in Plan A they are helping their country.
Brands (source)
Adult clothes
| Brand | Line | Customer gender | Products | Source(s) |
|---|---|---|---|---|
| Autograph (headed by John Powell) | - | Unisex | Hats, belts, bags, lingerie and hosiery. Smart-casual clothing exclusively designed for M&S by designers such as Nigel Hall, Jeffery West and Timothy Everest. | [3][4][5][6][7][1][8][9][10][11][6]. |
| Autograph | Autograph weekend | Unisex | Smart and casual clothes | [7][8]. |
| Autograph | Autograph cashmere wool | Female | Knitwear | - |
| Petite Collection (selected stores only) | - | Women | Small clothes | . |
| Ceriso | - | Woman | Lingerie, night clothes and hosiery. | [12] |
| Body | - | Women | Lingerie, night clothes and hosiery. | [12] |
| Brazils | - | Women | Brazils and Tangas | [12] |
| Thermal | - | Unisex | Thermals, hats, gloves, scarves and underwear | - |
| Thermal | Thermal luxury | Women | Lingerie, night clothes and hosiery. | [12] |
| Summer holiday shop | - | Unisex | Holiday clothes for adults | - |
| Love Pink | - | Women | M&S periodically markets charitable clothes for Breakthrough Breast Cancer. | |
| Limited Collection (larger stores only) | - | Women | Smart-casual clothing, lingerie and hosiery. | [7][8].[12] |
| M&S Maternity (larger stores only) | - | Female | Maternity clothes | [13] |
| Per Una | - | Female | Designer fashion garments, belts, bags, night clothes, bags, umbrellas, belts, lingerie and hosiery. | - [7][8]. |
| Flexilite | - | Unisex | Bags, handbags and umbrellas | - |
| Per Una | Per Una Petite (only available online) | Female | Per Una's small clothes | - |
| Portfolio (headed by Marie Helvin) | - | Female | Posh clothes | [7][8]. |
| Classic | - | Men | Underwear, socks and pyjamas | - |
| North Coast | North Coast active | Men | Casual Sportswear | - |
| Sportsware | - | Female | Casual feminine sportswear | - .[14][15] |
| Classic Collection, with 'Seasonal' and 'Summer' lines | - | Female | Smart and smart casual sesonal clothes | [7][8]. |
| Bridal (only available online) | - | Female | Wedding cloths | - |
| Love Life, love leisure | - | Female | Casual feminine sportswear | - |
| Indigo Collection (headed byMyleene Klass) | - | Female | Casual women's clothes and belts | [7][8][16]. |
| Blue Harbour | - | Men | Britain's largest men's casual brand, includes the sub-brands Heritage, Luxury and Golf. | - |
| North Coast | - | Men | Cool, easy and relaxed casuals. | - |
| Collezione | - | Men | Formal, Italian inspired clothing | .[17] |
| Portfolio | Perfect | Unisex | Coats, posh skirts, lingerie and hosiery. | [7][8][18]. |
| Wearing the waste | - | Unisex | coats and bags made out of recycled plastic bottles. | - |
| Indigo collection | Denim | Female | Women's jeans | - |
| Indigo collection (larger stores only) | Indigi | Female | Women's kulottes | - |
| Stormwear | - | unisex | water-repellent clothing, includes denim, shorts, chinos, coats, footwear, thermal gloves and suits. | - |
| Big & Tall (only available online) | - | Male | larger sized clothing only available from marksandspencer.com. | - |
| Long & Tall (only available online) | - | Female | larger sized clothing only available from marksandspencer.com. | - |
| Ultimate | - | Male | High end suits, trousers, shirts, ties and blazers. Lingerie and hosiery. | [19] |
| Autograph | Sartorial | Male | Sartorial suits, in association with Timothy Everest | [20] |
| Autograph | Tailoring | Male | Formal shirts, ties, and formal accessories. | - |
| Cool & Fresh | - | Male | Underwear and socks that keep you cool and fresh by absorbing excess moisture on the skin. | - |
| Climate Control | - | Male | Underwear and socks that keep you cool in the summer and warm in the winter using technology from NASA. | - |
| Occasions | - | Female | Posh hats, bags and scarves | - |
| Lambswool | - | Male | As the name suggests, various products ranging from hats to socks knitted from lambswool. | - |
| Autograph | Fair trade | Unisex | As the name suggests, it is for fair trade cotton T-shirts from India, Sri Lanka, Pakistan,Bulgaria and Senegal | - |
| Per Una | By me now or lose me for ever- limited stock. | Female | Per Una's 'value' discount and one off edition designer clothes | - |
Children's Clothes
| Brand | Line | Customer gender | Products | Source(s) |
|---|---|---|---|---|
| ‘Living the Dream’ | - | Boys | The successful (available online only) ‘Living the Dream’ children's range of Lewis Hamilton and Jensen Buttonmemorabilia and merchandise. | [30][31][32][33][34][35][36][37]. |
| Autograph junior | - | Boys | smart clothes, coats and partyware | [38] .[39] |
| Bridal and confirmation (Only available online) | - | Girls | Bridal and confirmation clothes | - |
| Teen spirt (by Rankin) | - | Unisex | teenager's clothes | - |
| Sleepware | - | Unisex | children's night clothes | - |
| Limited collection | - | Unisex | Partywear, posh clothes,d smart shoes, designer clothes and party-ware | [39][40] |
| World Cup | - | Boys | Is a line of perodical World cup merabilia and merchandise for kids | [41] |
| Twinkle toes | - | Unisex | Slipper-socks, slippers, stockings and socks. | - |
| Partyware | - | Girls | Girls' party clothes and smart shoes. | [39] |
| School | - | Unisex | School uniform and bags | .[42] |
| Holaday shop | - | Unisex | Holiday clothes for kids | [43] |
| The Indigo collection junior | - | Unisex | Denim jeans and skirts for kids | - |
| The Indigo collection junior | Denim junior | Unisex | children's jeans. | |
| Fair trade | - | Unisex | As the name suggests, it is fair trade cotton socks from India, Morocco, Bulgaria and Senegal. | - |
| Occasionwear | - | Unisex | Posh clothes for kids | [44]. |
| Casual | - | Unisex | Children's casual clothes, playware, bags, belts and shoes. | - |
| Dress-up | - | Unisex | Fancy dress | [45] |
| Autograph | Autograph belts (available online only) | Unisex | Belts | - |
| Plus fit | - | Unisex | Clothes for fat children to wear. | [46][46][47][48]. |
| Character shop | - | Unisex | Children's cartoon heros' story books, merchandise and character clothing (like Dora the explorer and Thomas the tank engine), etc. | [49] |
| Thermal | - | Unisex | Underwear, hats, gloves and scarves. The girls' crop tops and teens' bras were criticized by children's charities for being too 'rude and revealing' in May 2010. Primark had been criticized a few weeks early on the same grounds. | [50]. |
[edit]food brandsBrand Line Products Source(s) Count on us - Diet food in general - The cook range - Ethinic Takeaway meals. - - Cook Chinese Ready-made Chinese takeaways. - - Cook India Ready-made Indian and takeaways. - - Cook East Ready-made Thai takeaways. - Count on us Simply Fuller, Longer Specifically designed diet food to help you either lose or maintain weight. [71] Simply Kids - Kids' biscuits, sweats and cakes - Gastropub - ready meals inspired by pub cuisine for home cooking [1][1]. Gastropub Bistro range Bistro inspierd ready meals. - Gastropub Lunchtogo Upmarket and businessmens' grab bag and packed lunch meals. .[72]. Wise Buys - Discount and value food - Fair trade - Fair trade food, tea, coffee and wine - Free range - free-range eggs, Oakham chicken and field-bred pork. [1] Percy pig/Colin Caterpilar - Percey pig/Colin Caterpilar sweets [1][2]
[edit]
| Brand | Line | Products | Source(s) |
|---|---|---|---|
| Count on us | - | Diet food in general | - |
| The cook range | - | Ethinic Takeaway meals. | - |
| - | Cook Chinese | Ready-made Chinese takeaways. | - |
| - | Cook India | Ready-made Indian and takeaways. | - |
| - | Cook East | Ready-made Thai takeaways. | - |
| Count on us | Simply Fuller, Longer | Specifically designed diet food to help you either lose or maintain weight. | [71] |
| Simply Kids | - | Kids' biscuits, sweats and cakes | - |
| Gastropub | - | ready meals inspired by pub cuisine for home cooking | [1][1]. |
| Gastropub | Bistro range | Bistro inspierd ready meals. | - |
| Gastropub | Lunchtogo | Upmarket and businessmens' grab bag and packed lunch meals. | .[72]. |
| Wise Buys | - | Discount and value food | - |
| Fair trade | - | Fair trade food, tea, coffee and wine | - |
| Free range | - | free-range eggs, Oakham chicken and field-bred pork. | [1] |
| Percy pig/Colin Caterpilar | - | Percey pig/Colin Caterpilar sweets | [1][2] |
[edit]
I was also quite interested in reviving old brands such as St. Michaels but now i realise there is no need for me to bring something back because i can start a fresh. I can draw inspiration on the success of St. Michaels and its styling.
I have also found out that Plan A introduced a hessian bag in 2007 which is meant to replace the plastic carrier bag with time. so I should be doing something branded related to this.
Keywords that my identity should nail are subtlety and classic.
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