Year2 Assignment2: Brief

We have been given our second brief the title for this Assignment is Handmade.

The Brief

In recent years there has been a growing trend towards introducing and incorporating hand drawn and handmade, rough elements to design and advertising.

Sometimes, as in the recent example of the Stella Artois campaign, a particular sense of the past and of a set of cultural associations has been evoked by this approach as a strategy to strengthen a brand identity and associate it with a set of values and with cultural identity. In the case of the Stella Artois advertising campaign, stippling effects arranged into 1930’s illustrations were used to strengthen the sense of tradition and long term quality held by the brand.

In this assignment you are going to be asked to create a piece of design which will form a new advertising campaign of a branded alcoholic drink of your choice.

You will take the idea of starting with traditional media and use the results of your experiments with those media to create the next developmental step of your designs from handmade elements through digital manipulation to a full blown moving image advert which will be rendered as a movie for presentation to a client on a DVD and made ready for use on a smart phone or portable device. You will also create a billboard poster and full page magazine ad design as part of your advertising campaign.

Thoughts

• Handmade really is the key here, i belive this brief is asking us to think of innovative ways of using the handmade style to sell a product.
• the final outcome should make use of a style that has connotations clearly linked to the product that we choose.
• the print aspect seems to be testing how well we can integrate all the elements of an advertising campaign. so my focus should be on the brand i choose and message that my campaign is trying to promote.
• an abstract approach to the brief is what the tutors had in mind but we are also allowed to have a narrative approach.
• there is a line in the brief that says that we should use graphic images and no video footage but we are allowed to use stop motion animation

we where showen some of the work from last years class and though some of them had great ideas which where well realised they all fell down on the display of the product at the end, as if it had been an afterthought. i will need to make sure not to do this as it is a key part in making the piece look profesional.