I have chosen the product which i want to produce an advert for, the product is the African cream liqueur Armarula. I chose this product after talking to my tutor for a while about the idea which I had for what i could possibly produce and considering the time which i have left my self to produce this project I am reluctant to do something such as Hendricks gin which im not sure if i will be able to realise a good response to the brief.

In order to create a piece that is genuin im going to do visual research into cultural art movements in southern Africa where the product is produced.

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