the Haribo logo is much more basic than the Wonka one. it uses a large rounded san-serif font with a curved bevel effect and a strong white stroke. the simple use of colours makes it eye catching and instantly recognizable. it would also be easy for children to read. i feel Haribo is aimed at a younger audience than what i am aiming for. but its strong use of primary colours i can use.
another point that is worth mentioning is that on Haribo packaging the brand logo uses a large amount of space and is a main element. where as the Wonka logo occupies a smaller space typical to the top left of the product name. i can balance this ratio later but when designing my brand name i need to make sure that is not so intricate to lose strength at smaller sizes.
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