Assignment2: Wonka brand research

it was stated in our brief that we should substitute our name for the product name. it was made clear in lessons that we could use our name as the brand name. i will use my family name, Scaife, as the name of the brand.

Wonka is a children sweets company owned by Nestlé. its name is from the Charlie and the Chocolate factory license. i really like the styling that the Wonka brand uses. the logo uses a classic rich purple which is associated with the colour of the suit that the character Willy Wonka wears. they use an elaborate font that make it look mystical and alluring to children.

current logo


old logo

the brand Wonka dose not have a mission statement but the following line from the Nestlé mission statment i find is fitting,

"As consumers continue to make choices regarding foods and beverages they consume, Nestlé helps provide selections for all individual taste and lifestyle preferences."

looking at this and the products Wonka produce, i can see that Wonka is made to aim to the life styles and tastes of young children especially boys. i will replicate this target audience as i find that area of sweets the most interesting and feel i will make a more interesting end product.

their range of products is a wide range, mainly consisting of Candie, each of their titles are done in a large block lettering with heavy strokes and drop shadows. the names of the products are Onomatopoeic.