i went to Cybercandy a sweet shop in Brighton that stocks a large range of boxed sweet products to see what elements are on the different sides of the packaging.
(there is repetition where the locations of elements changes often)

  • the whole box are in bold colours purple orange green and red are popular; yellow and green for sour products.
  • gradient backgrounds are sometimes used to create a more dynamic feeling.
  • the product name needs to be a size that will allow it to fit on the top, bottom and sides of the packaging.
  • the shape of the boxes are rectangular with a depth around 1/3 of there height
  • they are sized so they fit comfortably in your hand and pocket. (unless its a large box in which case they are the right size to be on a bookshelf; i will not however be making a large box)
  • each box has a website

front
  • brand name
  • product name
  • illustration of the sweet: all flavors in the box are represented
  • occasionally illustrated characters
  • weight
  • flavor
  • flavor text with information about the product
  • depth is created so the front elements appear close

back
  • the back is sometimes a direct copy of the front or the front changed from a horisontal to verticel
  • parent company branding
  • additional rights
  • nutritional information per 100g
  • ingredients; because the products are sometimes shipped across multiple countries you often get the ingredients in several languages.
  • best before date
  • bar code
  • flavor information
  • bin packaging logo
  • recycle logo
  • large boxes contain word searches or other fun activities

top
  • some form of despeseing flap
  • opening instructions
  • product name
  • brand logo

bottom
  • because of the way these products are displayed in the box the bottom is not visible so there is often just the product name and brand logo
  • bar code

left & right
  • these two are interchangeable which ever one dose not have the information will often have just the brand logo and product name on it
  • ingredients (only in one language if found on the side)
  • bar code
  • product name
  • brand logo
  • flavor information

0 comments:

Post a Comment

top