Year2 Assignment3: Thoughts

I have had a few long train journeys in this holiday and during those journeys I wrote down a list of starting points, thoughts, aims & possible inspiration for this project. They are currently in my monthly note/sketch book so I am going to write them here; (key ones in bold)

• Think big
• Be ambitious
• Collaborate
• Try get sponsors/contacts
• Draw inspiration from culture & artists
• Keep it simple
• Great first impression
• Say no to trends
• Trust what I'm doing
• Plan my time
• Make more lists and cross them off
• Draw inspiration from classic forms
• Draw inspiration from what I have read
• Maybe Make a custom typeface which embodies the creative vision
• I would like to use 3D models that I have made, it would be something new & fun
• Draw inspiration from architecture
• Read more about architecture
• Take colours & pallets from nature
• Read some creative manifestos, then write my own.
• Take key words & concepts from the brief e.g. tone of voice
• Complexity and detail is cool!
• Consider stripping back to fundamental design principles
• Create things with my hands first then digitally later
• Literature is a good source of inspiration which I don't currently use
• Work with recycled & found items
• Don't just think big, work BIG
• Gas silos are interesting, what mechanisms make them work (it was a looooong journey)
• Modernism is naff
• Look at the annual reports of the companies that have given my chosen briefs
• Subtle detail on off-white works
• The briefs are about engaging with he target audience therefore market research is key
• Combine typefaces
• Use the latest software
• Find fun interesting & unique ways of working
• Look up Jasper Morrison
• Visit these sights:- Harryparr-young.com, anettreiche.com, malinbergstrom.se

I also wrote down this quote from the book which I am currently reading, M Bal (1994), On Meaning-Making: Essays in Semiotics.

the sign is a sign not only because it stands for something, but also because it dose not stand for something else. It is the difference between red and green (traffic lights) that makes each of these two signs function. This difference is the basis of semantics.

I think that I really could make strong use of this within my project & design.

Year2 Assignment3: Shortlisting

There are 17 different briefs to choose from and I only have to choose two of them to start developing so in order to make this process easier I have decided to make a shortlist of five key projects.

our tutor have already outlined certain brief which she feels are not as related to out digital media degree. we have been advised to only choose the briefs in red and orange if we have a strong reason for wanting to do so.



this leaves me with:

• BME
• Fairtrade
• Green & Blacks
• Marks & Spencer
• Sega
• Thames Clippers
• The Big Issue
• The Open Uni
• Tuborg
• Warp

This is only 10 projects so I have to cut the projects in half, though I am quite interested in the P&O ferries brief as it is the kind of brand profile raising that I am currently quite interested in.

I am going to be quite decisive with cutting them down, in order to practice the skill.

Immediate removals

Sega
I think that this will be a very competitive brief & that it will be very hard to create something that works. While all the briefs are hard, and I look forward to the challenge, I think the skills needed to make the Sega brief work are not as interesting as some of the other briefs.

Thames Clippers
Though I do think that this brief dose have the scope for some very interesting large scale advertising events I am not very interested in the subject matter and think It would be better to spend my time working on something I'm more passionate about.

The Big Issue
when I read this brief the key points it is asking me the address are the misconceptions and The Big Issue as a whole. while I think this is a good social issue I can not picture ideas of directions in my head for this brief while I can for the others.

Fairtrade
I have made moving image pieces for the past 3 projects I have made and I would rather do some form of print advertising for this project.

Tuborg
I have just finished a assignment which asked me to do a very similar thing to this so I think I would be able to create a good outcome for this project. However I don't want to be working on similar projects, as I feel my time on this course should be spent doing a wide variety of projects.

There where more than I was expecting that I would be willing to just drop. I really like the final 6 however so I am just going to have to drop the one I like the least.

Having re-read the briefs I have chosen to drop BME. I have chosen this brief because while I do have a strong interest in music I am not very familiar with British artists and the British music industry. I do know a little but I feel like you need to have a vast web of knowledge on it in order to create a truly great response to this brief.

This leaves me with my shortlist of 5 consisting of

• Green & Blacks
• Marks & Spencer
• P&O
• The Open Uni
• Warp

I am going to blog about these 5 in more detail looking,

• picking the briefs apart looking for key words and paraphrasing the briefs into 1 short paragraph
• thinking of a few responses that I could do for each brief
• look at a small amount of examples of similar projects & campaigns

once I have done this I should be in a position to choose the final two which I will then develop ready for 'pitch' day.