Year2 Assignment1: Brief clarification

in todays lesson we clarified what the brief actually wanted us to produce and it turns out i have been thinking of making it way more complicated that it actually needed to be. our focus should be on motion principles and sound. we should stay away from textures and patterns. the marks from this project will come from creative uses of the motion principles to create naturalistic and engaging animations.

Creative uses of simple principles and techniques was a key factor in the previous year and even though it dose not state it in our brief after talking in lesson today i believe that this is the key.

the problem with this is that it pretty much negates the ideas and visuals that i have had in my mind so far. i currently do not know if i can emulate the styles of some of the more complex artists i have been looking at such as Joan Miro as they contain too much detail. i will however still use them as inspiration for general composition and colours.

Right at the start of the project i had a few initial ideas which would fit this simplistic style, these where;

• Circles having boxes dropped on them and reacting in different ways, such as, popping, bouncing the balls back, rolling, not moving
• Circle rolling along a line (like a basic rollercoaster)

i will go through my old ideas and see how i can apply John Maeda's S.H.E (shrink, hide, embody) technique to them to create ideas which are more valid.

i had been looking a lot at animations and art styles and i noticed that complexity and detail are used heavily and i was trying to apply complexity to my ideas. now however i am not sure that this is what my lectures are looking for so i will keep things simple but have it in mind that i can expand my pieces with additional detail if needed.

the importance of sound is going to be really key to this as now there will be less distractions on screen. our brief dose not say we can't used copyrighted music but we have been shows some animation which exclusively use sound effects so i think i will have at least 1 animation that dose not use music. for those that do use music i am going to have to start with the soundtrack first and produce dope sheets with my storyboards so that everything that happens on screen related to the piece.

i'm going to re-embed the bupa advert to stress the importance of the simplistic style

however from our discussion i felt that we should try have shapes which connote location backed up by sound which denotes it.

looks like its back to the drawing board!