I think this produces a really cool style but as a standalone idea it is not good enough to get the excitement for the festival that I need. The content has to be something the people really want to see.
I spoke to my friends Emma Van Diggele and Jemima about what kind of videos they would be watching if they where going to attend this festival. What came out was that they would not really watch the video content they would be going on the website trying to look for information on that the line up is like, what the Vibe of the festival is and what kind of clothes people will be wearing there.
I think that this feeling of the festival vibe and style will be really important when trying get a young audience interested. When I'm making the videos I need to makes these overt in the pieces.
the fact that they would not watch the videos made me thing that I need to produce very short videos that have information in which would be written down. such as the line up, activities and announcements. the videos should also be very short so that people will quickly watch them and get excited about the event.
existing youtube channels such as the one for bestival create video content before and after the events and you can see from the channel views that the ones which get the most views contain footage from the event. I think this is because people have been looking to see if they could see themselves in any of the videos. (this is something I should think about for the post festival films). what I also noticed was the the pre festival films only had a couple of hundred views even for quite a well known festival such as bestival.
I want ways in which I can increase the number of impressions that each of the videos generates. I thought of maybe posting the video production process in forums about motion graphics or advertising but that would only get people from those areas interested. I think there is potential in creating things which can then be spoken about in different forums that the target audience would use.
another Idea that would involve people would be to create video and poster competitions where the winners get featured on the website or given free tickets. A good thing about competitions is that they give people a reason to visit your site multiple times and if you allow them to vote for the winner the repeat visits increases loads.
on a quick note I really like this video from Camp bestival shot on super 8 film
Though this video dose not do it I think taking vintage footage that is no long copywrite protected and applying new visual graphics to it could create some really good shots to be part of a larger piece. the start of this promtional video for outlook kind of dose it
I came up with another Idea for a video which is to take the logo and a short 0.5-1second clip of music from all the bands and then string them together so that you get a very quick feeling about that the style of music is like at the festival and you see the names that are playing. for those that don't have logos I can get styling inspiration from there myspace sites.
I can create videos for each of the bands for them to put on there websites are promotional pieces. each of these videos can link back to there facebook page as well as the bands myspace or website.
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