Year2 Assignment2: Inspiration

I need to get my mind working on this project so I felt like a good way of doing so would be to look at great alcohol commercials and other handmade style things which I could possibly homage.

the website Cognac.com has some blog post of list of retro alcohol, mainly cognac, posters. looking at them has given me a good idea on ways in which I can show the product at the end of the commercial. here are some of the ones I looked at,

below are the images of some that I liked







this sight got me thinking of doing a vintage style Martini poster drawing inspiration from the Saul Bass style and James Bond.


maybe something like the burn after reading poster, which I think looks great.




the Guinness have made some great adverts which have really lasted in my mind. it would be good to draw inspiration from these and make something which is really memorable.




other adverts which come to mind when I think of alcohol advertising is the Metz 'Judderman' advert. though this one is not as successful because when I first tried to think of it I could not remember the brand name.



this advert made the phrase was-sup really popular and was overused after the advert aired on the TV.


one thing I have noticed while watching classic American alcohol adverts is that they always contain humour. here is a great example in a captain Morgans advert.


ideas
For this brief however I think that we are expected to produce something that is not focused on humour but on aligning the product with traditional values or connotation of the brand. such as how the Guinness adverts are focused on time and being slow.

while watching adverts I have thought that it would be good to play with the normal narrative structure of the advert to make it more memorable. in order to do this I will have to analyse what that structure is first however, this should also only be applied if it fits the product.
Posted by samscaife at 20:05 Labels:
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Year2 Assignment2: looking for a brand

A brand is the key thing is this assignment so that I think it is very key that I pick one that I want to represent quickly. in my sketchbook I have been looking at types of alcohol and I started looking at brands a little.

Cider
I did look into cider in my sketch book. here is a list of a large amount of cider brands, from this list a few jump out at me which i could represent.
  • Kopperburg
  • Magners
both of these brands have strong identities which i could work from.

Larger
I have a book on beer, got to love christmas, at home which list beers from all over the world and there is a hugh amount of largers out there. I will do a small list of common uk brands.
  • Fosters
  • Carlsburg
  • Stella Artois
  • XXXX
  • Becks
  • Grolsh
  • Carling
  • Heinekin
  • Skol
  • Red stripe
  • Kingfisher

some popular imported beers (though some of the list are imported) include
  • Tiger
  • Asahi
  • Budwiser
  • Corona

from this short list I could picture doing something from becks as they have a strong brand which they have worked hard to heavily associate with music.
Stella also has the product Stella 4 which has some great advertising and image.

Wine

If im honest I dont really fancy doing wine mainly because when I consider it the concepts my mind comes up with are based on character animation. I could rotoscope but that is kind of cheating to have my whole advert rotoscoped.
at this stage in the production I think its a good idea to pick something that I am enthusiastic about.

Spirits

this is what I am keen on doing at the moment as I feel that the unique nature of spirits lend themselves to an animated advert. I want to do a high end spirit as that will allow me to create a more artistic piece.

I talked to my tutor briefly about this and he suggested scotch and in perticular the brands Highland Park who rebranded themselves to have a modern image on old and expensive scotch. he also suggested the brand Auchentoshan who followed suit with Highland Parks branding.
both these products make great use of multiple type faces and understated colour pallets and detailing.






Posted by samscaife at 16:18 Labels:
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