Year2 Assignment3: Brief

We have received the brief for our project which will go across the winter holidays and then have one month to finish when we get back. I am really excited about this brief as there is massive potential to do a wide variety of things.

Brief
YCN is a design agency which describes itself as
‘Producing work across all media and representing the finest creative people for
commissions and collaborations’. They say of themselves that ‘YCN today produces
advertising, design and other creative communications in all media; both for its
own projects and ventures, and on behalf its various clients’. They are a ‘group
of designers, art directors, developers, writers, illustrators and project
managers work together at 72 Rivington Street in London’.
(http://agency.ycnonline.com/) They also run an annual competition which offers
students the chance to fulfill creative briefs from a range of high profile
clients and enter that work in a competition. ‘The YCN Student Awards shine a
light on new creative talent, and centre on a collection of live creative
briefs’. (http://awards.ycnonline.com/)
Winning a competition such as this
one often results the work being commissioned commercially is a good career
starter.
For this assignment you will choose from a list of YCN Award briefs

there are 17 diffrent brief for us to choose from the clients are as follows:

• 20th Century Fox
• BME
• Boost
• Directline
• Fairtrade
• Fedrigoni
• Green&Black's
• Marks&Spencer
• P&O Ferries
• Sega
• Ted Baker
• Thames Clippers
• The Big Issue
• The Open Uni
• Tuborg
• Warp
• Whyte&Mackay

I am going to approach this by not thinking about who the clients are but instead to look at the briefs and think which ones i would most like to answer.

Key dates

10th jan
we have to present an idea for 2 of the briefs. in this lesson we will give each other feedback on our ideas and choose which one we will create a final piece for. by this point I need to have done lots of research work and figured out the genral style direction which i want to go with the projects.

13th jan
we will visit the YCN office in London to discuss the briefs. the effect of this might mean a rethink on the ideas but by that day I need to be able to talk comftable about my idea and be able to describe it enough so that someone could visualise the end result.

crit is 7th feb
It is good that we have crit befor the deadline as it gives us time to make the little changes that might have been suggested in crit. I would like however for to be at a stage where I could present my work for crit by the 1st of feb. doing this will allow me to really finess my work and make sure thats its the best itteration the of concept it can be.

deadline 10th feb