Year2 Assignment3: Identity Idea

I saw this image to display a new font and I think that having simple messages set on a colour background written in the Plan A typeface could work well. I would have to be careful not to be preaching to people as that would put people off.

also if i need images i can use the colour search tool made by Idee Labs to find them.

Year2 Assignment3: Info about M&S

I have been doing some researching into M&S so that i really understand the brand. I have also been trying to find out more information about inhouse brands that they currently use.

from reading up on them I really think that the Britishness which they dropped in 2002 due to pressure from rival companies and falling profits was a great loss. It should be hinted at in the branding as it is something which consumers still associate with the brand. it would also help to make people think that by partaking in Plan A they are helping their country.

Brands (source)

Adult clothes

Brand	Line	Customer gender	Products	Source(s)
Autograph (headed by John Powell)	-	Unisex	Hats, belts, bags, lingerie and hosiery. Smart-casual clothing exclusively designed for M&S by designers such as Nigel Hall, Jeffery West and Timothy Everest.	[3][4][5][6][7][1][8][9][10][11][6].
Autograph	Autograph weekend	Unisex	Smart and casual clothes	[7][8].
Autograph	Autograph cashmere wool	Female	Knitwear	-
Petite Collection (selected stores only)	-	Women	Small clothes	.
Ceriso	-	Woman	Lingerie, night clothes and hosiery.	[12]
Body	-	Women	Lingerie, night clothes and hosiery.	[12]
Brazils	-	Women	Brazils and Tangas	[12]
Thermal	-	Unisex	Thermals, hats, gloves, scarves and underwear	-
Thermal	Thermal luxury	Women	Lingerie, night clothes and hosiery.	[12]
Summer holiday shop	-	Unisex	Holiday clothes for adults	-
Love Pink	-	Women	M&S periodically markets charitable clothes for Breakthrough Breast Cancer.
Limited Collection (larger stores only)	-	Women	Smart-casual clothing, lingerie and hosiery.	[7][8].[12]
M&S Maternity (larger stores only)	-	Female	Maternity clothes	[13]
Per Una	-	Female	Designer fashion garments, belts, bags, night clothes, bags, umbrellas, belts, lingerie and hosiery.	- [7][8].
Flexilite	-	Unisex	Bags, handbags and umbrellas	-
Per Una	Per Una Petite (only available online)	Female	Per Una's small clothes	-
Portfolio (headed by Marie Helvin)	-	Female	Posh clothes	[7][8].
Classic	-	Men	Underwear, socks and pyjamas	-
North Coast	North Coast active	Men	Casual Sportswear	-
Sportsware	-	Female	Casual feminine sportswear	- .[14][15]
Classic Collection, with 'Seasonal' and 'Summer' lines	-	Female	Smart and smart casual sesonal clothes	[7][8].
Bridal (only available online)	-	Female	Wedding cloths	-
Love Life, love leisure	-	Female	Casual feminine sportswear	-
Indigo Collection (headed byMyleene Klass)	-	Female	Casual women's clothes and belts	[7][8][16].
Blue Harbour	-	Men	Britain's largest men's casual brand, includes the sub-brands Heritage, Luxury and Golf.	-
North Coast	-	Men	Cool, easy and relaxed casuals.	-
Collezione	-	Men	Formal, Italian inspired clothing	.[17]
Portfolio	Perfect	Unisex	Coats, posh skirts, lingerie and hosiery.	[7][8][18].
Wearing the waste	-	Unisex	coats and bags made out of recycled plastic bottles.	-
Indigo collection	Denim	Female	Women's jeans	-
Indigo collection (larger stores only)	Indigi	Female	Women's kulottes	-
Stormwear	-	unisex	water-repellent clothing, includes denim, shorts, chinos, coats, footwear, thermal gloves and suits.	-
Big & Tall (only available online)	-	Male	larger sized clothing only available from marksandspencer.com.	-
Long & Tall (only available online)	-	Female	larger sized clothing only available from marksandspencer.com.	-
Ultimate	-	Male	High end suits, trousers, shirts, ties and blazers. Lingerie and hosiery.	[19]
Autograph	Sartorial	Male	Sartorial suits, in association with Timothy Everest	[20]
Autograph	Tailoring	Male	Formal shirts, ties, and formal accessories.	-
Cool & Fresh	-	Male	Underwear and socks that keep you cool and fresh by absorbing excess moisture on the skin.	-
Climate Control	-	Male	Underwear and socks that keep you cool in the summer and warm in the winter using technology from NASA.	-
Occasions	-	Female	Posh hats, bags and scarves	-
Lambswool	-	Male	As the name suggests, various products ranging from hats to socks knitted from lambswool.	-
Autograph	Fair trade	Unisex	As the name suggests, it is for fair trade cotton T-shirts from India, Sri Lanka, Pakistan,Bulgaria and Senegal	-
Per Una	By me now or lose me for ever- limited stock.	Female	Per Una's 'value' discount and one off edition designer clothes	-

Children's Clothes

Brand	Line	Customer gender	Products	Source(s)
‘Living the Dream’	-	Boys	The successful (available online only) ‘Living the Dream’ children's range of Lewis Hamilton and Jensen Buttonmemorabilia and merchandise.	[30][31][32][33][34][35][36][37].
Autograph junior	-	Boys	smart clothes, coats and partyware	[38] .[39]
Bridal and confirmation (Only available online)	-	Girls	Bridal and confirmation clothes	-
Teen spirt (by Rankin)	-	Unisex	teenager's clothes	-
Sleepware	-	Unisex	children's night clothes	-
Limited collection	-	Unisex	Partywear, posh clothes,d smart shoes, designer clothes and party-ware	[39][40]
World Cup	-	Boys	Is a line of perodical World cup merabilia and merchandise for kids	[41]
Twinkle toes	-	Unisex	Slipper-socks, slippers, stockings and socks.	-
Partyware	-	Girls	Girls' party clothes and smart shoes.	[39]
School	-	Unisex	School uniform and bags	.[42]
Holaday shop	-	Unisex	Holiday clothes for kids	[43]
The Indigo collection junior	-	Unisex	Denim jeans and skirts for kids	-
The Indigo collection junior	Denim junior	Unisex	children's jeans.
Fair trade	-	Unisex	As the name suggests, it is fair trade cotton socks from India, Morocco, Bulgaria and Senegal.	-
Occasionwear	-	Unisex	Posh clothes for kids	[44].
Casual	-	Unisex	Children's casual clothes, playware, bags, belts and shoes.	-
Dress-up	-	Unisex	Fancy dress	[45]
Autograph	Autograph belts (available online only)	Unisex	Belts	-
Plus fit	-	Unisex	Clothes for fat children to wear.	[46][46][47][48].
Character shop	-	Unisex	Children's cartoon heros' story books, merchandise and character clothing (like Dora the explorer and Thomas the tank engine), etc.	[49]
Thermal	-	Unisex	Underwear, hats, gloves and scarves. The girls' crop tops and teens' bras were criticized by children's charities for being too 'rude and revealing' in May 2010. Primark had been criticized a few weeks early on the same grounds.	[50].

[edit]food brands

Brand	Line	Products	Source(s)
Count on us	-	Diet food in general	-
The cook range	-	Ethinic Takeaway meals.	-
-	Cook Chinese	Ready-made Chinese takeaways.	-
-	Cook India	Ready-made Indian and takeaways.	-
-	Cook East	Ready-made Thai takeaways.	-
Count on us	Simply Fuller, Longer	Specifically designed diet food to help you either lose or maintain weight.	[71]
Simply Kids	-	Kids' biscuits, sweats and cakes	-
Gastropub	-	ready meals inspired by pub cuisine for home cooking	[1][1].
Gastropub	Bistro range	Bistro inspierd ready meals.	-
Gastropub	Lunchtogo	Upmarket and businessmens' grab bag and packed lunch meals.	.[72].
Wise Buys	-	Discount and value food	-
Fair trade	-	Fair trade food, tea, coffee and wine	-
Free range	-	free-range eggs, Oakham chicken and field-bred pork.	[1]
Percy pig/Colin Caterpilar	-	Percey pig/Colin Caterpilar sweets	[1][2]

[edit]

there is a massive amount of brands here but looking at ones such as per una i can see the comercial styling which M&S uses.

I was also quite interested in reviving old brands such as St. Michaels but now i realise there is no need for me to bring something back because i can start a fresh. I can draw inspiration on the success of St. Michaels and its styling.

I have also found out that Plan A introduced a hessian bag in 2007 which is meant to replace the plastic carrier bag with time. so I should be doing something branded related to this.

Keywords that my identity should nail are subtlety and classic.