I have been looking at the current web presence that meadowlands to see where I can improve it and what I think they are doing well. I've left the links in full so you can see how easy they are to write out on your own.
Website
http://meadowlandsfestival.com/Their website has a strong colour pallet and illustration style. The content is not very inviting to read and there are interesting pages which you may not fine if having a quick look. such as clicking on the line up tab gives a page which shows you the basic line up and prompts you with text to look at the other options in the drop down, but having quickly see who's playing I feel people will not necessarily look further into the website where better information is found.
The information about the bands performing on each day is presented in the form of a blog but there is no incentive for users to click the read more. It would be good to have embedded media with samples of the bands music.
Twitter
they use there twitter to link back to the facebook page and link to other places where they have an online presence. they tweet semi regularly keeping a steady steam of information to those who follow but they currently only have 85 followers.
it need some incentive for people to want to follow the twitter.
Facebook
They make good use of posting regular information on there facebook page. the information comes in an informal way and has embedded video clips of the bands or there posters. but again there is no good incentive for people to contribute there own things here.
there is a disappointed review on their review page which starts out saying
Actually it was a real let down, 2 stages with good music, but absolutly nothing in between, empty space, few food stalls. Was bored for much of it. nothing for kids to do apart from bouncy castle that was deflated for the most of first day, and tiny tent for making stuff for younger kids for 2 hrs each day. apart from that nothing.
this made me think that as well as just advertising bands I should aim to advertise the festival vibe and try inspire people to have fun by themselves within the grounds.
other places where I have found Meadowlands linked are below.
only one of the links has links to the festivals facebook page.
one of them has a forum which would be good to get involved in so that people get that feeling of community and a approachable festival.
old
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