We have now started our 2nd to last project although we will now have 3 running simultaneously until the end of the course. The project is a live brief and after a representative, Mark Ede, came in on Thursday to talk to us I now know what we are doing.
Our client is Medowlands Festival in Glynde. It is still quite a small festival in its second year that is expecting to attract 2-4 thousand people. At the beginning of the meeting Mark said this key sentence which sum of exactly what we have to do,
"How can we make people aware of Meadowland? how can we make them excited about it."
The cool thing about this is that we will be able to attend the event! though we will be working.
For this project we will have to produce several different elements. We will pitch these elements in just under two weeks time and get them approved by the client as well as enhanced by the group so that we can begin producing them ready for them to be used. The elements of this project are;
- Pitch way that Medowlands can use social media more effectively
- Implementing those more effective ways
- Pitch innovative ways which the festival can promote itself
- If approved create these promotional elements
- Pitch a pre-festival moving image piece/s which will be used to create interest & excitement
- Pitch a post-festival moving image piece/s which will be used to show the success of the festival
- Create the moving images Piece/s
- Pitch ways which we can effectively use out time at the festival
- Pitch a design for a mobile optimised website which festival goers can access before, during and after the festival to engaging in the social media channels and contribute to it.
- Create the mobile optimised website (this will be done as a group effort though I imagine it will be done by each of us having to produce 1 page or feature of the website)
As you can see there are quite alot which we have to do for this project. While this project will last for several months the pitch which will determine how the rest of the project goes in very soon. This pitch will have to contain proof of concept pieces & good mock ups.
As a group we did a quick brainstorm to think of ideas on how to promote the festival. Here is what we came up with;
- Flyering
- Social networks
- Posters
- Sticker campaigns
- Badges
- Beer Bottle Jackets
- Use local media
- T-shirts
- Virals
- Mapping
- Blogs
- Competitions
- Game both physical and digital
- Promotional films
- Documentary films
It was made clear the several of these are already being used but some of the ideas could be developed. Currently I'm very interested in producing some form of Viral content as it is something that is new to me and that I imagine would be a load of fun!
Here are several thoughts which I had and a quote from mark during the meeting. I think that these really should form the foundations of my idea development.
- Our involvement should add value be decisive and take initiative
- Easy of use will be key
- Interested in getting youth involved
- What we produce has to be interactive
- How do you generate inpresions
- Digital distribution is key
- "Official & unofficial festival involvement is fine"
- Key word Strategy (meaning that I should pitch a strategy not just several separate parts)
I have done loads of bullet points so far there's just one more set coming for this post. We Talked about areas which we will have to research in order to get a idea on what we can produce. Two of these research areas are compulsory and I will have to talk about in my pitch so I will put these in bold.
- Music promotion
- Band promotion
- Mobile & 3G coverage
- optimizing web content for mobile
- what current festivals are doing
- Festival imagery
- Festival culture
- Copy write and public filming laws
So that's a brief summary of what my new project is all about. There will be a large amount of posts in the next few weeks as that is when all of my preparatory work has to be done, and so far I've stretch it out for the whole project.
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